Mind the makers’ marks
13 September 2012
Intellectual property became a prominent issue when Levi Strauss took Tesco to court over imported jeans. But it applies to more than designer labels, says Rachel Neems
Any purchaser for a large company will be constantly dealing with goods that are subject to intellectual property (IP) protection. In these days of designer labels, the brand name is almost as important as the goods themselves, and will nearly always be protected as a registered trademark.
Registration of a trademark means that no one else can use the same or a...