Marketers threaten to junk Mail_2
7 September 2012
Direct marketing companies, which make up a sixth of the Royal Mail's business by value, could stop using the supplier if further strikes are threatened.
David Robottom, director of development and postal affairs at the Direct Marketing Association, told SM: "Any industrial action will force companies to look at their service provision."
Michael Howe, agency head at London-based direct marketing agency 100% Direct Marketing, said that more strikes would cause "major problems".
A spokeswoman for Royal Mail...