Managing your supplier relations
13 September 2012
Supplier relationship management can benefit both the purchasing function and advertising agency. It can also help to ensure your chosen agency knows exactly what you want – and how you intend to measure it
Procurement’s involvement with marketing agencies is often limited to the pitch, signing the contract and sometimes negotiating the annual fee. Management of the relationship throughout the next 12 months is then led by the marketing department, which uses its relationship to obtain the supply of additional services and ultimately, value.
There are many...