Making brand a fitter place
13 September 2012
Colin Cottell reports on how Culturebank revitalised the core values of Fitness First and helped them appeal more to their target audience
The Challenge
Fitness First claims to be the largest gym, health and fitness club group in the world. Established in 1993, the company now has 1.5m members in more than 500 clubs in 17 countries.
The company’s...
