Let the games begin
13 September 2012
Sony’s PlayStation 2 is the hottest present this Christmas, but supply shortages have dogged its recent launch. Geraint John gets the exclusive story on how its European operations team has risen to the challenge
The scene could be from a James Bond film. On a freezing cold November night, a giant Ukrainian Antonov 124 freighter touches down at an unnamed Dutch airport. Waiting nervously on the tarmac to meet it are three men, sheltering from the gale. The plane holds the key to one of the biggest consumer product launches of all time. If the cargo isn’t what they’re expecting...