Keep the customer satisfied
13 September 2012
Companies wanting to thrive in the online world need to make sure they can deliver the goods, according to a new report. Its author, Neil Bromage, explains where they are falling down and predicts who will win the fight between dotcoms and the traditional
You’ve just gone online to purchase some clothing for that all-important trip you’ve got coming up. So you click onto your favourite site, trawl through endless fashion parades of models who bear absolutely no resemblance to your shape and size, choose the lime green top, blue trousers and so on which are now loaded into your shopping cart. Finally, after a hassle...