It’s October, time to buy bikinis
13 September 2012
The brief shelf life and long lead times of designer clothes poses some unusual challenges for retailers and manufacturers. Stephanie Bomba reports
It’s a quiet Sunday in May, and as you’re walking through the fashion department at Harvey Nichols, you spot it: the jumper of your dreams. You remember seeing a similar one in a fashion magazine months ago, even though it is clearly part of this year’s spring/summer collection. But why is a jumper you saw in a fashion spread ages ago being sold as part of the “new”...