Importance v Urgency

What is the difference between an ‘important’ task and an ‘urgent’ task? And do effective accounting technicians spend most of their time carrying out urgent tasks or important tasks?

Let me start by giving you two examples:

• I am running in the London marathon next week, and I have not done any training at all for the event. At work, it is the penultimate day of the month and I have still not completed the VAT return for the last quarter, which is due tomorrow, otherwise we will incur late payment penalties.

• I am running in the...

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