How to buy public relations services_2
7 September 2012
Q: My company has decided to try and raise its profile and I’ve been asked to look at buying in some public relations services. Where do I start?
A: Graham Lancaster, chairman of Public Relations Consultants Association, writes: Some 70 per cent of the value of major businesses is represented by intangible assets, in such things as brands, customer relationships, access to capital and intellectual property. Whether these go by the name of customer relations, trade relations, brand...