How to be pitch perfect
13 September 2012
Strike a chord with your client if you want the deal
When I’m putting together a presentation, my first thought is for the final notes I want to leave ringing in the client’s ears: what I call the “compelling sales message”.
For example, I always prepare the last slide first so that everything is geared to delivering that final crescendo – in the end, that might be all the client remembers me by.
There’s a...