Goodies and baddies
13 September 2012
Self-employed accountants and small practices are naturally focused on building a client base – so what makes an angelic client?
Many self-employed members spend a great deal of time and effort on marketing – an attempt to ‘win’ new business to help the practice grow. But how much thought is actually given to the quality of the clients taken on by the practice. The idea that ‘all business is good business’ is one that needs to be seriously challenged.
Consider the following situation…...