Getting a new perspective
13 September 2012
Even profit-orientated companies fulfil a social need, argues Roy Ayliffe. If they fail to recognise that, they will find today’s business climate hard to weather
When an organisation examines its purpose, as they often do these days, it will always take the perspective from within the organisation and not see the bigger picture, or what the rest of the world wants the organisation to do.
A lot of public-sector organisations will see their purpose as laid out in some legislation or regulation or as imposed on it by...