Flexible strategies
13 September 2012
The difference between strategy formulation and strategic management is not always properly understood. Alexis Brooks explains why it’s important to differentiate
Recent examination results in the CIPS strategy paper have highlighted issues that need to be addressed for students to understand the subject better and pass the exam. In particular, there seems to be confusion about the difference between strategic management and strategy formulation.
The new syllabus looks more widely at strategy, incorporating both how...