Examining the results

There were some outstanding scripts for the May series of CIPS' marketing exams, but many also exemplified the most common problems displayed by students. Jacqui Bishop explains the pitfalls

The scripts for the May examination series are now all marked. As in previous sessions, there were some exceptional marketing scripts this year. It is always a pleasure to mark a script in which the student directly answers the questions, provides sufficient information and illustrates their discussion through the use of company and brand examples. Basic exam...

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