Every picture sells a story
13 September 2012
A clear message and well-chosen visual aids will send an audience away remembering what you’ve said, as Jane van Hool explains in the final part of our series
Ninety-three per cent of communication is non-verbal, according to psychologist Albert Mehrabian. His over-quoted and misrepresented claim comes up in books and training sessions repeatedly. So if we are to believe that only seven per cent of communication is verbal, why bother at all about the words?
In reality, this small percentage means that your...