Driving forces
13 September 2012
Bart MacCarthy asks whether the automotive industry will take the bespoke road
The Second Century: Reconnecting Customer and Value Chain Through Build-to-Order
Matthias Holweg and Frits Pil
MIT Press, £19.51
3/5
It may surprise some readers that automotive production in the UK is at historically high levels. Total vehicle production in 2003, although slightly lower than the peaks of the late 1990s, still exceeded production levels achieved in all but four years since 1980.
The news is not, however, all good – the problems of over-capacity are exemplified by the...
