Into the communications business
13 September 2012
Suppliers, clients, colleagues… the message rammed home to buyers at this year’s event was if you don’t communicate with them, you’re in trouble. David Arminas reports
Rarely has management theory been explained in such plain language as that used by Allan Leighton, chairman of Royal Mail Group.
In his opening presentation to the annual CIPS premier conference, Leighton said that companies that “win day in, day out” are those with a clearly explained business strategy accompanied by world-class execution. Leighton’s message is...