Collaboration made easy

When it comes to supply chain collaboration, most companies have overcomplicated what should be a simple interaction, says Don Brenchley

The theory goes that if everyone can see each other's trading data (sales, production and so on) there's more chance of getting forecasts right for just-in-time production and matching supply with demand. However, there's growing cynicism about the concept of supply chain collaboration, along with the bewildering variety of technology solutions, interpretations and...

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