Clicks and mortar_4
13 September 2012
When Sam Covell, trading director of online marketplace e-cement.com, talks to people about her job, she tends to ‘put the dotcom bit before the cement bit’. She tells Geraint John why they actually go together very well
Dotcom. Cement. They hardly sound like natural bedfellows. If the first evokes the image of a designer-clothed, technology-savvy young entrepreneur checking their e-mail, then the second is more reminiscent of a pot-bellied construction worker in blue jeans shovelling sand into a rusting mixer. Yet at electronic marketplace e-cement.com they’ve made it their business...