Brave new world
13 September 2012
Companies are increasingly setting up beyond the familiar markets of the West. How should buyers approach these challenging new locations?
Iran is one of the few countries in the world where travellers will not come across an Irish pub. However, the Islamic republic is going global in other ways. In August, travel management company TQ3 Travel Solutions signed a licensee agreement with a travel agency called East Express Company.
The deal epitomised how all the major travel management companies (...