Brand of brothers
13 September 2012
Targeting the ‘mummy mafia‘ is the marketing strategy of Ben and Oliver Black, directors of childcare agency Tinies. But will word of mouth be enough to help them realise their bold ambitions?
Ben and Oliver Black, the directors of nanny recruitment agency, Tinies Childcare, don’t seem to talk to each other very much. Rather than presenting a united family front, they chose to be interviewed separately about their company, and they both admit that it is not always easy running a business with a brother. “The downsides are you do know each others’ weaknesses...