Banana splits
13 September 2012
The banana war between the US and Europe has put international purchasing theory into practice. Mike Gillingham looks at the trade agreements and deals that led to a situation ripe for conflict
For students of international purchasing, there has been a lot of good reading in the quality press and journals over the past few months concerning the World Trade Organisation (WTO) and bananas. While it is perhaps difficult to get excited over bananas, much is at stake. Students should be interested in this topic because it highlights several aspects of the...