The art of noise
13 September 2012
Purchasers don’t promote themselves enough.But marketing techniques can help them to spread the procurement word, says Irene Payne
As a marketing professional moving into the world of purchasing for the first time, one thing, above all else, struck me - that the profession appears to consistently underpromote itself. That first impression has been reinforced when I have spoken to purchasers. While they are focused on delivering tangible business benefits, they seem to have little appreciation of...