And now, a word from our sponsors…
13 September 2012
Sponsorship has become big business in recent years - and companies are getting more professional in the way they buy it. Mark Whitehead explains
In just a few weeks, the sound of music will be wafting along the banks of the Thames as top names ranging from opera singer Bryn Terfel to pop veteran Bob Geldof make an appearance at a popular local festival. Hard on the heels of the world-famous regatta, the Henley Festival of Music and the Arts will offer four days of open-air entertainment.
It’s an...