Air on a shoestring
13 September 2012
Go’s competitors claim that only a £25 million subsidy from owner British Airways is keeping the newcomer in business. Chief executive Barbara Cassani, who next week gives a keynote speech to the CIPS annual conference, puts the airline’s side of the stor
Barbara Cassani licks her fingers, smudges her child’s biro scrawls from her desk and reflects that she would have made a terrible pilot. “There are people who are good with procedures and practising and practising until they get it right. But I’d just be coming into land and then go ‘Hey, let’s try it a new way’.” The press like Cassani. For a start, there’s the...