UK executives struggle with demand forecasting
28 August 2012
Almost half of UK decision-makers have problems with accurately forecasting demand, according to a recent survey.
The latest annual UPS Europe Business Monitor, which polls 1,500 director-level executives across Europe, found that 47 per cent of UK respondents faced problems in predicting demand.
This compared with an average of 41 per cent of executives across the seven western European countries, including Germany, the Netherlands and Spain.
The Netherlands...