Tesco takes on Levis_2
17 August 2012
UK retailer Tesco is fighting for changes to the European trademark law at the European Court of justice as part of its battle to legally sell Levi Strauss clothes. Tesco wants the right to buy discounted Levis bought outside the European Union from suppliers in Canada, the US and Mexico. It wants to reverse a ruling disallowing the trade in so-called parallel...