Short-term deals are norm in media
28 August 2012
About 42 per cent of media and creative contracts are assigned for less than two years, according to a new survey.
The report, from advertising agency Abbott Mead Vickers BBDO and sponsored by CIPS, also found that 42 per cent of purchasers were involved in the contracts all year round.
The downside is that the short-term two-year contracts do not allow the development of long-term relationships, said Emma Nussey, commercial director at the agency.
“This sort of...