Purchasing scores in Arsenal stadium deal
28 August 2012
Emirates’ purchasing director played a key role in setting up the record £100 million sponsorship deal with Arsenal Football Club announced earlier this month.
The deal gives the Dubai-based airline naming rights for Arsenal’s new 60,000-seat stadium, as well as shirt sponsorship from the 2006-07 season.
Speaking exclusively to SM, Saeed Mohammed, vice-president of procurement and logistics, said he was invited to work on the corporate communications-led project from the outset.
His role included not only...