Procurement Marketing_2
17 August 2012
It’s that time of year again, and every time it gets more difficult to pick the book of the year. Caught up between indecision and greed, I had to choose three.
It’s that time of year again, and every time it gets more difficult to pick the book of the year. Caught up between indecision and greed, I had to choose three. The first, in the field of purchasing, would be Udo Koppelmann’s Procurement Marketing for daring to take a different approach to purchasing - an approach that is badly needed. Koppelmann’s multiple-target-based...