The Process of Internationalization
28 August 2012
Edited by Frank McDonald, Michael Mayer
and Trevor Buck Palgrave Macmillan, £50 4/5
and Trevor Buck Palgrave Macmillan, £50 4/5
International business and globalisation are serious management topics, and there is an insatiable appetite for quality reading on these areas: The Process of Internationalization is the eleventh book in its series.
The past decade has seen internationalisation become a mantra for many businesses, but I would like to see the strategy come with more "health...