The Process of Internationalization

Edited by Frank McDonald, Michael Mayer
and Trevor Buck Palgrave Macmillan, £50 4/5

International business and globalisation are serious management topics, and there is an insatiable appetite for quality reading on these areas: The Process of Internationalization is the eleventh book in its series.

The past decade has seen internationalisation become a mantra for many businesses, but I would like to see the strategy come with more "health...

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