Orange's UK purchasing head increases reach

French mobile phone operator Orange is restructuring its global procurement to bring more of the budget under UK purchasing.

Harry Smeding, the new head of UK purchasing, told SM: "We'll be bringing a lot of purchasing for the first time under one team for things like customer devices, including Sim cards."

Previously Sim cards were bought by marketing departments, but purchasing would now help marketing, said Smeding, who was head of Orange's purchasing team in the Netherlands for...

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