Marketing links ‘add value’ says event speaker
29 August 2012
Marketers should work with colleagues in procurement to secure better results, delegates will hear at a symposium this month.
Addressing the Marketing and Purchasing Conference in London on 22 September, Chris Macleod, former Marketing Society chairman, will highlight the value that purchasing can add to marketing.
Macleod, an independent marketing consultant, told SM marketers could benefit from buyers’ negotiating, contract and supply-management skills, as well as their ability to...