Marketing is key to board's respect
28 August 2012
Delegates heard effective marketing is the key to ensuring senior management understands the value of purchasing.
Speaking at a workshop at the ISM conference, Timothy Campbell, director of operations purchasing for tobacco manufacturer Philip Morris, said purchasers needed to tell everyone in their company the benefits of a strong procurement team.
He said: "If you are seen as a cost centre, you are going to be asked to reduce your staff and expenditure. But if senior...