Marketers remain wary of purchasing's involvement
28 August 2012
Marketing and purchasing professionals still have some way to go before they work more effectively together, according to the latest quarterly procurement survey from spend management company Ariba.
The survey found that more than 56 per cent of procurement directors have little if any visibility and control of marketing budgets, even though marketing represents on average 5-10 per cent of total company spend.
And despite 90 per cent of the procurement directors interviewed saying that savings could be made by working closely with marketing, they still...