Influence over sales and marketing
29 August 2012
Q: I am chief procurement officer for a fast-moving consumer goods manufacturer with a strong purchasing function that is linked to business strategy and is performing well. One area I am not responsible for is sales and marketing spend. I think it would
A: Tom Casey, from supply chain consulting services at Capgemini, writes: There are two parts to your question. One relates to budget responsibility, and the other to purchasing’s influence on sales and marketing services.
Budget responsibility for sales and marketing will not in the foreseeable future fall under procurement....