How to Measure and Manage Your Corporate Reputation (hardback)

Author: Terry Hannington Publisher: Gower ISBN: 0 566 08552 6

In the introductory chapter of this book, Alan Greenspan [US Federal Reserve Chairman] is quoted as saying "…competition for reputation becomes the significant driving force, compelling our economy forward". He appears to paraphrase the proverb, ‘A good name is rather to be chosen than great riches…’ (Prov 22.1). Solomon goes on to outline the qualities inherent in...

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