Heinz in ‘auction first’_2

17 August 2012



Food producer HJ Heinz has conducted what is thought to be the world’s first online reverse auction for television advertising. Working with auction specialist FreeMarkets, Heinz invited US media outlets, including several national TV companies, to bid to carry adverts for its Bagel Bites range of pizza-topped snacks. Media buyers within Heinz prepared a detailed...

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