The Fortune at the Bottom of the Pyramid

C K Prahalad Financial Times Prentice Hall, £19.99 2/5

The best way to help developing countries is not aid, it’s to do business with them, says influential economist C K Prahalad. It’s profitable and benefits the poor, which, in these days of corporate social responsibility, is a rare message to hear.

Prahalad tries to put the private sector at the heart of the development debate as the driving force behind...

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