The Fortune at the Bottom of the Pyramid
28 August 2012
C K Prahalad
Financial Times Prentice Hall, £19.99
2/5
The best way to help developing countries is not aid, it’s to do business with them, says influential economist C K Prahalad. It’s profitable and benefits the poor, which, in these days of corporate social responsibility, is a rare message to hear.
Prahalad tries to put the private sector at the heart of the development debate as the driving force behind...