Developers told: focus on long term to survive_2
17 August 2012
Marketplace developers must focus on long-term benefits to buyers and not short-term quantitative benefits to ensure its sustainability, according to a report from management consultants McKinsey and CAPS Research.
More than half the marketplaces focus on only the short-term benefits, the report noted.
There was often disagreement on what a marketplace should deliver, leaving sellers, buyers, and business-to-business marketplace developers disappointed.
The survey of 51 marketplace executives in 12 industries found that buyers trading online saw price reductions as...