The purpose of this one day seminar is to look behind the communication agencies’ veil and understand how they operate, how to get the best from a relationship and the long term added value marketing procurement can bring to the process. The aim is to provide marketing procurement professionals with the realities instead of the many agency myths which abound. It will follows the life cycle of a client/agency relationship to identify the key control points and those areas where procurement can really add value. Participation by delegates is encouraged and there will be opportunities during the day to deal with specific issues.

Organised by CIPS. For more information, click here