Collaboration is biggest benefit of exchanges_2
17 August 2012
The biggest benefit of electronic marketplaces will be in enabling better collaboration between firms, according to the boss of a leading industry exchange.
Judith Sprieser, chief executive of Transora, an independent marketplace set up by 54 packaged consumer goods manufacturers, said even fierce rivals were seeing advantages in working together more closely.
Speaking at the Line56 conference in London last week, Sprieser said that for them to work effectively a big shift in attitude was needed among marketplace...