Business Relationships for Competitive Advantage
28 August 2012
Andrew Cox, Chris Lonsdale, Joe Sanderson
and Glyn Watson Palgrave Macmillan, £50 4/5
and Glyn Watson Palgrave Macmillan, £50 4/5
In the late 1990s, I was fortunate enough to work as Professor Andrew Cox's deputy at the University of Birmingham. Consequently, I have been an advocate of his "first principles" theories and always eagerly await the latest iteration of his and his team's thinking.
Business Relationships for Competitive Advantage seeks to describe, in terms of theoretically...