BA goes online to net 25% saving on PR contracts
29 August 2012
British Airways has cut its European public relations spend by 25 per cent after holding an e-auction.
Previously, the airline’s PR work for 28 European countries was shared between three agencies – GCI, which covered 10 countries, Action Global with operations in 16, and Fleischer Communications.
The auction lasted two hours with the three incumbents and agencies Porter Novelli and Weber Shandwick taking part.
Action Global and GCI retained the business,...