Ad chief warns purchasers of ‘squeeze’ on creativity
29 August 2012
Procurement needs to change its cost-cutting mindset in order to face the challenges of modern business, M&C Saatchi UK group chairman Moray MacLennan has warned the profession.
Speaking at the CIPS marketing and purchasing conference in London, he told delegates: “I realise there are pressures to pursue cost-cutting. But I think it will result in the communications, advertising industry and marketing becoming a numbers game. Creativity squeezed out, talent dried-up and inventiveness gone.”
He urged purchasers to look at the bigger...