UK firms lack long-term e-commerce strategies_2
19 July 2012
Many British companies implement e-commerce solutions with no long-term strategy for how to use them, a new study suggests.
E-business in the UK and Germany, commissioned by communications group BT Ignite, found that 29 per cent of the UK firms surveyed admitted that short-term commercial pressures drive their e-business strategy. The overriding concern, identified by 71 per cent, was that e-business gave them a more progressive corporate image.
Only around half develop business...