Reverse auctions ‘no danger to supplier relationships’_2
19 July 2012
Successful early adopters of electronic reverse auctions have demonstrated that it does not endanger long-term supplier relationships, according to an analysis of the car industry.
Researchers at Warwick Business School analysed perceptions of such auctions among 50 company managers, including buyers at six automotive assemblers and associated suppliers.
The key inhibitor was the belief that auctions threaten long-term supplier relationships.
Research found that e-auctions have allowed more experienced users to negotiate competitive...