Procurement plays central role in Post Office rebrand_2
19 July 2012
Purchasing played a central role in the Post Office’s rebranding as Consignia last month, according to Alan Tweed, the organisation’s procurement manager responsible for sales and marketing agency contracts.
Purchasing of design and marketing was radically reorganised to assist with the name change, with agency suppliers cut from 100 to 50.
“We reduced our suppliers because we wanted better communication, which we could only get with a small group of committed suppliers. We wanted them to be involved in the strategic side of the business,” Tweed told SM.
“It...