The Information E-conomy_3
18 July 2012
Colin Turner
Kogan Page, £18.99
Rating: 1/5
Oh dear. My spellchecker didn’t like this book at all, and I’m afraid that I have to agree with it.
This book is subtitled “Business strategies for competing in the digital age”, and purports to be a guide to the way market forces have responded to the e-commerce revolution. A noble aim, but this is primarily an academic textbook, and at only 200 pages not a...