Future Focus - How 21 Companies are Capturing 21st Century Success_2
19 July 2012
Theodore Kinni and Al Ries
Capstone, £22
Rating: 0.5/5
It is an occupational hazard of us reviewers that we produce somewhat bland and neutral assessments of publications. We realise that writing any book is a major commitment of time and effort. There is a desire to be generous and even-handed. On this occasion, all such tendencies are being rejected in one very unequivocal summary. This book is absolutely dreadful and...